Inutrail

Shopify Reviews app built to raise conversion rates

Inutrail helps Shopify merchants raise conversion rates with tools shoppers trust.

First product: Shopify Reviews — invite real reviews after order fulfillment and turn feedback into confidence for the next buyer.

See products

01 / 03

Shopify Reviews

Customize review cards for your Shopify store — upload your brand logo and rating icons.

02

Pricing

Free

Free

  • Core features
  • Lifetime free — up to 20 review invite emails

Standard

$9.99 USD / 30 days

  • 500 review invite emails every 30 days
  • Customizable review cards
  • Customizable review invite emails
  • Malicious review moderation

03

Brand story

Something felt worth leaving behind.

In 2017 I saw a shelter post about a Shiba available for adoption. Open adoption day fell right after my birthday, so I took a day off work and went to look.

A couple of other groups were already checking the dog in the kennel. I figured if I didn't get drawn, I'd wait for the next one — but after learning about the health issues, the others gave up their spots.

So without any lottery at all, I brought my Shiba home. After some simple care, one day I came back from work, opened the door, and saw the scene in the background photo — looks like the health issues weren't that serious after all.

Fast-forward to 2026. Fourteen years as a software engineer, the AI wave hit, and my Shiba was 9+N years old. I decided to leave the comfort zone, build my own products, and spend more time at home with my dog.

As an engineer, the hardest part is always naming things. While I was stuck on a name, my Shiba kept coming over to lean on me. Fine — the brand would be Inutrail.

Inu means dog. Trail means the path you've walked, the footprints left behind. One Shiba walked with me through nine years of working life — and will walk with me through building this company next.

You'll see photos of my Shiba on the site and in the products. Inutrail is a memorial to the road we've walked together.

Founder of Inutrail — Carter, 2026/07/27

04

Contact us

Looking for a feature you can't find in the Shopify App Store yet? Reach out — we're happy to listen to what merchants need.

Email: carter@inutrail.ai

Inutrail · Shopify Reviews app to raise conversion rates & invite reviews after orders